For every small business, customers are much more than just a list of names connected to previous sales. Loyal customers are extremely valuable because they will bring you recurring sales and referrals. Each of them is a valued contributor to your company’s growth. Hence, their information should be treated with utmost care.
Keeping track of every prospect/customer and their details without a CRM can be a major pain point for most businesses.
Being a marketer, you might be using a bunch of tools like virtual documents, spreadsheets, tracking apps etc. to run your marketing campaigns & monitor the progress.